Chach

Chach performs at the TD IRIE Music Festival on Saturday, July 30th at Yonge-Dundas Square

Growing up in a culturally diverse area in Toronto’s west end is what Chach says attributed to her unique sound and style. Singing and writing songs from as early as 6, she knew her life path was in music. Writing everything from pop to house to reggae, gives her the ability to reach diverse audiences and has set her apart from the start.

After contributing to some mixtapes, Chach relased her first single: a soulful house track “Until.” Until debuted in the top 10 on the electro charts and was given the remix treatment by Ron Allen, Nick Holder, Jason B and Hi Definition. Club play came from countries across the globe including the U.K. and Germany.

When asked who her influences are Chach says she is influenced by music itself but list artists such as James Brown, Madonna, the Eurythemics. “I love everything from old motown to reggae to underground house,” she laughs. It also speaks to her drive to conquer the music world with a multitude of genres. “Creativity holds no boundaries,” says Chach.

This motivation has led Chach to have a hand in all aspects of her music — she not only writes and sings but produced her single “Starlight.” She jokingly calls herself “She Diddy” and says, “I take my music very seriously. I’ve been through a lot and music has always been my release.”

And while the release comes in the form of her lyrics as a vehicle for escape, a place to vent, and a way to tell her story, it also comes from the satisfaction of filling a dance floor. “I love to go out, I love music, and I love that feeling you get from a great track, that’s what I want to create,” Chach says.

With her single “Long Time” hitting the radio waves, and “Starlight” making it’s mark. Chach is getting ready to release her debut album. It’s not long before Chach’s music will be the sound people are clamouring to hear in the club. Touching on house, electro, soul and much more, there is definitely something for everyone.

This entry was posted on Friday, July 22nd, 2011 at 12:16 am. It is filed under Yonge-Dundas Square 2011. You can follow any responses to this entry through the RSS 2.0 feed.